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The Guardians of Excellence in CX

At the UK Customer Experience Awards, every entry is evaluated by a panel of independent, expert judges — all hand-picked for their experience, integrity, and deep commitment to advancing customer experience.

A Trusted Judging Panel

Our judges are seasoned CX professionals from across industries. Many are returning judges, having supported UKCXA over several years - a testament to the value and credibility of our judging process.

Each panellist is committed to fair, thorough, and constructive assessment, ensuring that your submission is reviewed with the respect and rigour it deserves.

What to Expect as an Entrant:

  • Your written submission and live presentation are scored independently
  • Every entry is judged by a panel of 4 experts
  • Scores are compiled to determine category winners
  • After the awards, every finalist receives a Benchmark Report with detailed feedback to fuel future growth

Judging with Integrity

The entire judging process is closely monitored by Awards International to maintain the highest standards of transparency and fairness.

  • NDAs: Every judge signs a Non-Disclosure Agreement before reviewing any materials
  • Training: Judges receive training and clear guidance on scoring criteria, feedback expectations, and professional conduct
  • Evaluation: Judges receive their own Feedback Report and may earn a
  • Certificate of Excellence if they meet set standards

Each judge is assigned up to 8 entries within one category, giving them the focus needed to provide quality evaluations.

Judge selection concludes approximately one month before the Awards Finals, giving each judge ample time to review entries and prepare.

Meet This Year’s Judges

We’re excited to introduce our 2026 judging panel — a powerhouse of CX talent and leadership.

🔽 Scroll down to discover who’s on this year’s panel.

JACKIE DYAL

JACKIE DYAL

Customer Champion Challenger

Alex Russell-Rutherford

Alex Russell-Rutherford

Senior CX Consultant

Kerry Sudale

Kerry Sudale

Founder

Nathan Dring

Nathan Dring

Founder and Director

Emma Wardle

Emma Wardle

Head of CX

Hannah Cox

Hannah Cox

Managing Director, Client Partnerships

Dave Stubberfield

Dave Stubberfield

Director & Principal Consultant

David Cross

David Cross

Managing Director

Laura Lombaert

Laura Lombaert

Senior Customer Experience Manager

George Kondylas

George Kondylas

Principal CX Advisory Consultant

Sue Moore

Sue Moore

Founder & Director

Michelle Moore

Michelle Moore

Principle Consultant

Pippa Powell

Pippa Powell

Director of Customer Experience and Inclusion

Valerie Howe

Valerie Howe

Global Head of Customer Experience & Insight

Guy Mock

Guy Mock

Head of Customer Experience

Evin Conway

Evin Conway

Customer Experience Leader

Jon Nowell

Jon Nowell

Managing Director - Business

Stephen Peattie

Stephen Peattie

Director

Shetal Bhatt

Shetal Bhatt

Global Head of Loyalty and Customer Engagement

Jessica Wilkie

Jessica Wilkie

Director of Customer Experience

Richard Knox

Richard Knox

Managing Director

Elena Boisseuil

Elena Boisseuil

Director, Global Customer Experience and Digital Transformation

Lesleyanne Maughan

Lesleyanne Maughan

CX & Customer Service Director

Nichola Hazard

Nichola Hazard

Customer Service Specialist

Anna Kelshaw

Anna Kelshaw

Director

Nikki Moss

Nikki Moss

Head of Client Services and Relationship Management

Nick Lygo-Baker

Nick Lygo-Baker

Customer Experience & Insight Director

Chris Rourke

Chris Rourke

Founder & Executive Director Industry Relations

Subham Pal

Subham Pal

Group Manager, Solutions Consultant-CX

Louise Joyce

Louise Joyce

Senior Customer Experience Manager

Bekah Hancill

Bekah Hancill

Head of CX Advisory, UK

Katy Jess CCXP

Katy Jess CCXP

Insights Manager - Platform & Tools

Matthew Patchett

Matthew Patchett

Senior CX Specialist, EMEA

Rebecca Brooks-Daw

Rebecca Brooks-Daw

Head of Group Customer Experience

Mike Wells

Mike Wells

Customer Experience Management Lecturer

Marie Cross

Marie Cross

Training Director

Yurii Maidan

Yurii Maidan

Chief Client Officer

Zoe Reuter

Zoe Reuter

Chief Operating Officer

Rikki Teml

Rikki Teml

Associate Director

Interested in Judging at UKCXA?

If you're an experienced CX professional and would like to be part of our distinguished judging panel, we’d love to hear from you.